Via Deadspin which is via JS Online:
Miller Lite, sponsor of the No. 2 Kurt Bush Dodge, has made a proposed bet to Budweiser, sponsor of the No. 8 Dale Earnhardt Jr. Chevrolet, for naming rights to each others baseball stadium.
Based on final drivers points at the end of the 2007 Nextel Cup season, the winner gets naming rights for one series to the others park in 2008. Busch Stadium in St. Louis would be re-named Miller Lite Stadium during a Brewer visit if Bush were to finish ahead of Earnhardt Jr. Likewise Miller Park could be renamed Budweiser Park if the No. 8 finishes the season higher than the No. 2.
I love the beer wars! Not only would this be fun for NASCAR fans but also baseball fans. This is a great chance to get some crossover support. It could help both sports attract new viewers and fans.
It would be great to see Budweiser/Anheuser-Busch finally show a sense of humor and accept one of these off the wall challenges from Miller. Bud has always been good for commercials, however Miller seems to trump them in creativity.